About Sweet *n Fairy A 10 years old story

In 2012, Sweet *n Fairy was born from a beautiful family partnership between Sarah, a nurse by training, and David, her younger brother, who started out in the catering industry.  The choice of the name Sweet *n Fairy comes from "Sweet", for the work with sugar and sugar paste and "Fairy" for the fairy aspect, to make people dream.

A wedding, a christening, a birthday, a move, a birth, a graduation or whatever, Sweet *n Fairy will help you prepare magical cakes for special occasions.


Sarah doesn't like to cook, and certainly not "savoury" cooking as she calls it, which means "everyday cooking", which she happily leaves to her husband! She wanted to change the festive habits and replace the traditional fruit tart with amazing cakes that bring smiles to the faces of the guests.

It was a three-year stay in the United States that got her started. When this hyperactive mother is at home with her daughters, although she is happy, she is very bored. This new life lacks action! Since Sarah doesn't speak English, she decides to start by learning the language of her new country. She looked for courses with timetables that suited her family life, but without success. So she came up with the idea of learning English through baking classes. Combining business with pleasure, while we're at it! So she trained at Wilton for over a year. A sweet English course... that's even better!

Once the courses at Wilton were over, Sarah's passion for pastry-making was already well established. She then decided to complete her training with Carrie of Carrie's Cakes, a cake designer very well known in Utah and in the USA thanks to her association with Martha Stewart.


The sweet tooth seems to have reached other members of the Demaret family. Indeed, Sarah's brother is a pastry chef and is quickly convinced to become passionate too. In October 2012, they decided to join forces and set off on an adventure together.

From this family union, ideas were born to offer new items to the customers of the shops and the website every day, as well as custom-made cakes. David and Sarah also organise workshops so that everyone can learn to make their own creations.

10 years of history

It all started with a website with a stock in a small garage and a cake-making workshop in another room of the house where David gave his first training courses.

After that, a first shop was opened in the Cora gallery in Anderlecht and it was quickly followed two years later by the opening of the shop in Braine l'Alleud and its workshop with a definitely more professional look.

Starting from the world of decorative pastry (Cake Design), Sweet *n Fairy has increased its range to now offer ingredients, French pastry moulds, as well as tableware and decoration items for all parties as well as balloon creations. The principle, if it's for or around a sweet dessert, it's at Sweet *n Fairy.

Our values

Sweet *n Fairy puts family spirit and benevolence at the heart of its values. The company and each member of the team are attentive to the needs of our customers. We invest our time and energy to meet your expectations and answer your questions. We are on the lookout for new trends in order to offer a range in line with the desires of our customers and future fashions.

Our best sellers

In the shop and on our website, it is clearly the sugar paste, there are all colours and all shapes. Our other strong point is personalised food prints, of which we make thousands a year.

On the workshop side, we make cakes to order with themes ranging from the Snow Queen to Game of Thrones to logos for company parties. Our personalised biscuits are also in great demand.

The latest discovery?

Gold chocolate and its delicious caramelised☺ taste.

The best memory since Sweet *n Fairy opened.

"My sister and I, at the opening of the shop, placed and cut the ribbon like at grand formal openings. It was the beginning of our wonderful adventure!"

The final word

Whether you're a budding or seasoned pastry chef, Sweet *n Fairy is where you'll find everything you need! If you don't have the time or the courage to start making those wonderful pies, then Sweet *n Fairy is the place for you.

See you soon

Anderlecht shop : Drève Olympique 15 à 1070 Anderlecht (02 522 66 98)

Braine l’Alleud shop: Chaussée d’Alsemberg 212 à 1420 Braine l’Alleud (02 385 36 22)

Website : www.sweetnfairy.com/

Facebook: www.facebook.com/sweetnfairy/

Instagram : @sweetnfairy

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